In the digital age, having an application of its own can greatly improve a business’s efficiency and success. Here are case studies of companies that have successfully used apps in their businesses.
Gojek
Gojek is an Indonesian startup that provides taxi-hailing and food-delivery services through an application. It is currently valued at more than US$10 billion.
OYO
OYO is an Indian startup that provides hotel bookings through an application. Its business model lets hotel owners operate their properties with OYO’s support. OYO is currently valued at more than US$9 billion.
Grab
Grab is a popular Southeast Asian super app for transportation and food delivery. Grab is currently valued at more than US$14 billion.
Tips for businesses
- Study consumer behavior and understand genuine customer needs
- Focus on easy-to-use UX/UI design
- Choose modern technology and highly stable systems
- Build the app to support a range of devices
- Analyze user data to improve the app
- Give users reasons to participate and return
Applying these principles effectively can give a business an advantage and lead to success. Beyond case studies of successful apps, applying new technologies and innovations is another important way to make an app more effective and distinctive.
Examples of interesting technologies include:
- AI and machine learning—help the app learn about and understand users better
- AR/VR—create immersive experiences and make a strong impression
- IoT—connect devices and provide greater convenience
- Blockchain—increase trust, security, and transparency
- Cloud computing—improve efficiency and reduce operating costs
Choosing modern technologies and innovations intelligently can meet customer needs, strengthen competitiveness, and lead a business toward success.